- Tactical & Practical
- Posts
- Defeat Rising CAC By Increasing AOV & LTV
Defeat Rising CAC By Increasing AOV & LTV
Nate Lagos
July 11, 2024
Acquiring customers is getting more expensive - there’s no arguing that. BUT - it’s only a real problem if your CAC is increasing faster than your AOV & LTV.
In this episode of Tactical & Practical, I outline 4 ways we’ve been able to grow our customers’ value FASTER than our acquisition costs are rising.
Please listen, follow, and review wherever you’d like!
Tweet at me @NateLagos if you have any questions or feedback about the show! Thanks for listening!
(I’ll give you bonus points if you follow the pod on Instagram, too)